Your employees receive hundreds of emails every week. Some are critical to your business, many are spam or unsolicited business offers, and some are dangerous phishing attacks. 

Phishing attacks are emails, texts, and calls that appear to come from a trustworthy organization or person. They attempt to trick the user into providing sensitive information, clicking on a malicious link or opening a file containing malicious software. 

Defending against phishing attacks requires education and persistent reminders. One of the most effective forms of training is phishing simulations. 

Phishing simulations safely mimic real attacks and are designed to test employees’ susceptibility to phishing attacks. 

Here’s a look at the best phishing simulation tools available today.

1. Defendify

Defendify has been providing phishing simulation tools for a long time — and it shows. 

Their phishing simulation tool goes beyond just sending test emails. It automates the entire process and integrates training when reinforcement is required. Defendify allows busy IT and security personnel to choose one of the stock programs or modify a program to meet their organization’s unique needs. 

Each of the programs automates selecting content (including requests and invitations from real peers), scheduling sends and randomizing delivery times, and tracking results. 

If a worker errs and clicks on a suspicious link or enters their credentials, they are delivered point-of-failure spot training content videos to explain what they did wrong and how to spot suspicious content.

This real-time feedback loop helps improve user awareness. Automated and intuitive reporting includes historical activity for open rates, click-through rates, repeat click offenders, and more. Defendify’s ease of use and high customer support scores equip administrators with the tools and confidence needed to improve an organization’s phishing defense.

Key features of Defendify

Why do companies choose Defendify?

Compared to competitors, Defendify stands out as a superior option due to several key factors:

Who is Defendify a good fit for?

IT and security teams that need high quality, easy to administer phishing simulations and user training without adding administrative overhead. 

Examples of what real-world users are saying:

2. Infosec IQ

Infosec IQ phishing simulations automatically provide personalized education according to the simulated emails that employees click on, prompting them to report any suspicious emails to your security team. This extends training beyond merely raising awareness about phishing to engaging in action-based learning.

Key features of Infosec IQ

What’s the biggest limitation of Infosec IQ?

Users report that reporting can be difficult to use. 

Who is Infosec IQ a good fit for?

Organizations requiring more formal training formats where integration with internal Learning Management Systems is important.


Enterprise annual pricing starts at $20 per user with a minimum contract value of $1,500.

3. KnowBe4

KnowBe4 aims to help organizations train their employees to recognize and resist various cybersecurity threats, including phishing attacks, social engineering tactics, and malware. The platform provides interactive training modules, simulated phishing campaigns, security awareness resources, and metrics to track progress and measure the effectiveness of training efforts.

Key features of KnowBe4

What’s the biggest limitation of KnowBe4?

Administration can be overly complex.

Who is KnowBe4 a good fit for?

Enterprise security teams looking to customize phishing emails for a variety of internal departments.


A license for 100 seats ranges from $19.20 – $33.00 per seat depending on which options are selected

4. ProofPoint

Proofpoint solutions are designed to safeguard enterprises and government agencies from a variety of cyber threats. Their phishing simulation tool enables users to execute targeted phishing campaigns closely resembling real-world attacks. 

The tool offers templates covering key testing aspects: embedded links, requests for personal information, and attachment downloads. Security teams can view average failure rates aggregated from assessments conducted by all users for each template, aiding in assessing test difficulty prior to campaign creation.

Key features of ProofPoint

What’s the biggest limitation of ProofPoint?

A potentially steep learning curve for the administrative console.

Who is ProofPoint a good fit for?

Existing ProofPoint customers seeking to consolidate offerings.


You can learn more about their pricing plans by contacting ProofPoint sales. 

5. IronScales

IRONSCALES offers Phishing Simulation Testing, which allows IT and security teams to conduct phishing simulations and customized, one-click training based on real-world attacks such as BEC and ransomware. The platform features a large library of real-life situations to create phishing test campaigns for employees, with the ability to launch optimal campaigns with minimal effort.

Key features of IronScales

What’s the biggest limitation of IronScales?

Campaign management can be challenging.

Who is IronScales a good fit for?

Organizations already using IronScales email platform wishing to add phishing simulations.


A free version is available. Pricing plans have to be discussed via call.

6. Gophish

Gophish is an open-source phishing framework that makes it easy to test your organization’s exposure to phishing.

Key features of Gophish

What’s the biggest limitation of Gophish?

As an open source project, teams must have the internal expertise to configure and manage the application. There is limited technical support.

Who is Gophish a good fit for?

Organizations with development resources who wish to customize and manage their phishing campaigns.


GoPhish is distributed under MIT license.

7. Usecure – uPhish

uPhish by usecure is a phishing simulation solution that aims to identify and eliminate vulnerability to sophisticated phishing scams. The platform includes features such as realistic templates, automated regular simulations, in-depth reporting, spear-phishing tests, and follow-up training for compromised users. 

Key features of Usecure’s uPhish phishing simulation tool?

What’s the biggest limitation of Usecure?

Reporting can be difficult to navigate.

Who is Usecure a good fit for?

Teams that prioritize micro-training and reporting analytics.


Pricing can be discussed by contacting Usecure’s sales team.

8. Sophos (Sophos Phish Threat)

Sophos Phish Threat offers automated attack simulations, comprehensive security awareness training, and detailed reporting metrics to educate and assess end users. It provides the flexibility and customization necessary for fostering a proactive security awareness culture within your organization.

Key features of Phish Threat

What’s the biggest limitation of Phish Threat?

Arduous setup process. 

Who is Phish Threat a good fit for?

Sophos Central customers and those seeking single pane of glass reporting for endpoint security.


A free version is available. Pricing plans can be discussed by contacting their sales team.

9. Phished

Phished AI is a phishing simulation platform designed to improve an organization’s cyber resilience. It emphasizes the use of optimized phishing simulations, localized content, AI-driven methods, and a Behavioral Risk Score™ to enhance security awareness.  

Key features of Phished

Automated attacks: Teaches employees skills to spot and handle real-life cyber threats without manual intervention  

Training and Checkpoints: Phishing simulations combined with trainings, checkpoints, reporting and threat intelligence improve security awareness

Link theory and practice: Simulations integrated into broader approach linking theory and practice to improve security

What’s the biggest limitation of Phished?

Reporting features could be improved.


Pricing plans can be discussed by contacting their sales team.

10. Hook Security

Hook Security offers a Phishing Simulator platform with features such as phishing testing and security awareness training. The platform includes automated phishing testing and instant training for vulnerable employees and offers a variety of features such as a phishing template library, automatic enrollments, active directory sync, API integrations, and instant training moments. 

Key features of Hook Security

Automated phishing simulations: Tests users in their own environment and trains them at the point of infraction.

Instant training moments: Provides effective micro-learning to employees who click phishing tests.

Deploys quickly: Cloud-based platform deploys instantly and integrates with Active Directory.

What’s the biggest limitation of Hook Security?

Pricing is higher than many solutions.


Hook Security costs $18 – $24 per user annually.

11. Phish Maestro 

Phish Maestro helps organizations train staff to identify and report phishing emails that by-pass technical defenses. It provides teams with unlimited regular and advanced simulated phishing tests to evaluate the extent of phishing vulnerability within an organization. Phish Maestro is a SaaS-based platform hosted in Azure for scalability.

Key features of Phish Maestro

Customizable templates: Simulate attacks using impersonations of internal or external contacts for BEC, ransomware, and CEO fraud.

Burst mode: Deploy multiple templates when launching a simulation to minimize risk of employees tipping others off.

Management reporting: Every user interaction is recorded. Repeat offenders and high risk groups are highlighted.

What’s the biggest limitation of Phish Maestro?

The learning curve can be steep.


Pricing plans can be discussed by contacting their sales team.

12. Jericho Security

Jericho Security’s phishing simulation offering is designed to train employees to defend against emerging threats, particularly new AI threats. The platform allows security teams to generate attacks using AI based emails. 

Key features of Jericho Security

What’s the biggest limitation of Jericho Security?

Jericho Security is an early stage startup with just a few employees, which could be a signal of inexperienced players. 


A free trial is available. Pricing plans can be discussed by contacting their sales team.

Phishing Simulation Tools FAQs

What is phishing?

Phishing is a cybercrime where attackers try to trick you into revealing sensitive information, like passwords or credit card details. They typically use emails or text messages that appear to be from legitimate sources, such as your bank or a well-known company.

What are the different types of phishing scams?

CEO fraud 

Malicious hackers impersonate a high-level executive (CEO, CFO) urging employees to transfer funds or perform tasks urgently.

Spear phishing 

Targets specific individuals within a company with personalized information to make the email appear more believable.


Phishing attempts via SMS text message, often used to trick users into clicking malicious links.

Email phishing attack 

The most common type, using deceptive emails to lure victims into clicking links or opening attachments that compromise their data.


A high-stakes spear-phishing attack targeting senior executives or high-profile individuals within a company.


Phishing attempt conducted over the phone, where attackers impersonate a trusted source to trick victims into revealing personal information.

Business Email Compromise

Fraudulent emails impersonating company vendors or partners to redirect payments or steal data.

How phishing attacks impact your business

Phishing attacks can have a devastating impact on your business, including:

What is a phishing simulation?

Phishing simulation is a controlled exercise that mimics a real phishing attack. Employees receive emails or messages designed to look legitimate asking them to enter their corporate credentials, open a document, or connect to a web site. When a user does so rather than deleting or reporting the email they “fail” the test and are presented with remedial training.

Why do companies use phishing simulations?

How does a simulated phishing attack work?

The process typically involves:

How do phishing simulations contribute to enterprise security?

Phishing simulations offer a multi-layered approach to enterprise data protection by:

What features should you look out for in phishing simulation software?

How much does a phishing simulator cost?

The cost of phishing simulation software varies depending on features, number of users, and deployment options (cloud-based vs. self-hosted).  Pricing models typically use a per user per flat annual fee.

How often should you do phishing simulations?

Security best practices recommend monthly simulations,  but some organizations conduct them even more frequently to keep employees attentive. The optimal frequency depends on your specific needs and risk tolerance.

Defendify — The #1 Phishing Simulation Training Platform for Resource-Strapped IT Teams

Email filters simply cannot stop all malicious emails. Phishing emails are increasingly sophisticated with files or malicious links built into them. They present an easy, effective method for criminal hackers to trick unsuspecting recipients into clicking links, opening files, and other activities that allow the hacker to steal credentials or commit financial fraud. 

With the average employee potentially receiving hundreds of emails each week, defending against phishing emails is difficult. Training your employees to identify email-based attacks is an essential preventative measure that everyone must undertake. Phishing simulation tools enable you to send carefully crafted phishing emails to your employees and observe their actions.

Try Defendify to bolster your organization’s data security and prevent phishing attacks.